This page contains details of a copyrighted campaign.
It includes proprietary confidential information.
DETAILS OF WE
SUPPORT STRATEGIES, INC.’S (WCSI) WE CARE CAMPAIGN.
The Campaign motto is: We Care Enough to Help Keep Your
Neighborhood Safe”
The Campaign
is seeking to team up with one automobile Dealer in an exclusive
territorial area to be the sole Campaign Headquarters.
THE PROFIT
BENEFITS TO THE DEALER ARE MANY:
The
objective is to increase profits by
participating as the area Campaign Headquarters.
Profits are Increased by:
Higher community visibility and trust
Increased unit sales
Higher profits due to referred clients rather
than walk-in or advertising generated traffic
Increased service department revenues
Increased parts and accessory revenues
Reduced advertising costs. Compare costs to
contemporary advertising. (Trace ad results)
Enhanced company and product loyalty
Increased showroom, telephone, and website
traffic.
OTHER BENEFITS INCLUDE:
a. An optional employee incentive campaign designed to distribute
customized Dealer tagged bulletins to neighborhood businesses; civic
facilities, churches, schools, etc.
b. Increased employee enthusiasm and productivity
c. Boosted employee morale,
d. Recognition of hidden employee talents
The Campaign is ready to install with only a 7 day lead time and
includes on demand We Care Strategies Inc. on-line or telephone support.
THE WE CARE
SUPPORT PACKAGE INCLUDES:
The We Care Support Kit, a collection of ”Thank You” and
encouragement items that can be printed, signed, and/or messaged, and
presented personally to 1st Responders. These items can
be printed from any computer printer in the world, and printed in either
black and white or color. Each printed item is pre-tagged with Campaign
Headquarters Dealer Principal or General Manager’s name and Dealership
information.
THE WE CARE
SUPPORT KIT IS A PDF PRINTABLE FILE THAT CONTAINS:
1. 10 up business cards template:
(Cards are formatted and can be printed on Avery perforated card stock
and easily separated. Prospects can get the Avery card stock at any
office supply store and share the cost with others if desired.) The
cards can also be printed on “card stock” and separated with a
common pair of scissors.
2. Letter size Certificates of Appreciation suitable for framing for
presentation to 1st Responder.
(Certificate is more effective if
signed or messaged in prospect’s own handwriting)
3. Printable Certificate of Appreciation suitable for framing to
“Thankful Resident” signed by Dealer Principal and WE CARE CAMPAIGN
President
4. Scalable vehicle or home or business window signs
5. Special bulletins to be printed and distributed by Thankful Resident,
directing viewers to a Special customized Dealer Landing Page with links
to Dealer's website.
(The bulletin is intended to be displayed everywhere; schools, churches,
civic organization facilities, restaurants, barber and beauty shops,
etc.) Bulletins are scheduled seasonally for continued updating
and have space for special employee code or business card. Bulletin is
especially designed to be effective for employee incentive campaign.
ADDITION
FEATURES:
6. Permanent listing in the “Special Thanks” section of the
national We Care Campaign website.
7. Monthly custom written press release sent to all whose email
addresses are supplied by the Dealer
8. Special USPS mailed letter to local police authorities announcing
the Campaign and requesting special police patrolling throughout the
year.
9. Detailed
Dealer incentive campaign designed to encourage employees and customers
to help distribute the We Care Campaign Support Kit. (request more
information)
10. Special
included custom landing page for the dealer to accumulate Thankful
Citizens contact information, i.e. name and email address and other
information as needed for delivery of the We Care Support Kit. A special
license can be issued for the campaign to be delivered from the Dealer
website. However the We Care Campaign is a “cookie cutter” campaign
designed to be up and running within 5 to 7 working days. Involvement
with other suppliers usually delays the Campaign implementation.
11. Special
“Thank You” page in the WCSI supplied landing page featuring Dealer
principal with the links to the Dealer website, Dealer ebook*, and We Care
Support Kit download link. (See
sample)
12. *An especially written Dealer personal
ebook can be included at additional cost. Dealer provided local
advertising can help defray any costs. The Ebook includes information
such as Dealer principal’s accomplishments, Dealership background,
employee introduction and talents. Other generic information is supplied
by WCCI. D
13. Special wood
grained framed Dealer Certificate of Participation.
14. Special
individual Dealer Sales Rep and/or phone room community We Care Campaign
introduction script
OPTIONS FOR
DELIVERY OF THE WE CARE SUPPORT KIT TO PROSPECTS
1. Delivery from the customized Dealer landing page
2. Delivery from the Dealer maintained database per telephone
3. Delivered
by email to new phone contacts provides collection of new email
data
4. Printed kit delivered to walk-ins
OPTIONAL BUT
SUGGESTED EMPLOYEE INCENTIVE CAMPAIGN
Suggested
Employee Incentive Campaign is a 3 month campaign designed to get
employees involved in actively promoting company and product loyalty.
The afore-mention bulletins are designed to be displayed everywhere
including employee’s social media. As described above, employees are
encouraged to help get the special bulleting out to the public.
Successful campaign can be repeated.
Suggestion:
For the initial three months employees are offered a $500 prize for the
employee who posts the most bulletins. A second and third prize of $200
is suggested. Total employee incentive campaign as described is $900. As
the bulletins contain a space for a special code or business card, an
equitable “Bird Dog” prize can also be offered. Campaign management
is simple as only the employees claiming most bulletins posted must be
trusted or verified. The employee posting a bulletin simply takes a
photo of the posted bulletin. Any “Bird Dog” paid is verified by the
buyers identifying the employee’s special coded identifier. WCSI
supplies all needed forms and telephone support.
SPECIAL NOTE
Campaign Cost
Except for
additional features; Special Dealer ebook, employee incentive campaign,
and others requested by the Dealer, the campaign cost is $895 per month,
first and last two months as a deposit. As in most incentive campaigns,
except for the initial costs, the remaining
costs are usually covered by increased profits. The We Care Campaign profit results may well be covered by
decreased advertising expenditures which are traceable for profit
production analysis.
For
more information please contact Jim Garth at
Email:
jimgarth@jimgarth.com
or 727.223.5001
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