This
page contains details of a copyrighted campaign.
It includes proprietary confidential information.
DETAILS
OF WE SUPPORT STRATEGIES, INC.’S (WCCI) WE CARE
CAMPAIGN.
The Campaign motto is: We Care Enough to Help Keep
Your Neighborhood Safe”
The
Campaign is seeking to team up with one automobile Dealer in an
exclusive territorial area to be the sole Campaign Headquarters.
THE
PROFIT BENEFITS TO THE DEALER ARE MANY:
The
objective is to increase profits by
participating as the area Campaign Headquarters: Profits are Increased
by:
Higher community visibility and trust
Increased unit sales
Higher profits due to referred clients rather than walk-in or
advertising generated traffic
Increased service revenues
Increased parts and accessory revenues
Reduced advertising costs. Compare costs to contemporary advertising.
(Trace ad results)
Enhanced company and product loyalty
Increased show room, telephone, and website traffic.
OTHER BENEFITS INCLUDE:
a. An optional employee incentive campaign designed to distribute
customized Dealer tagged bulletins to neighborhood businesses; civic
facilities, churches, schools, etc.
b. Increased employee enthusiasm and productivity
c. Boosted employee morale,
d. Recognition of hidden employee talents
The
Campaign is ready to install with only a 7 day lead time and includes on
demand We Care Strategies Inc. on-line or telephone support.
THE
WE CARE SUPPORT PACKAGE INCLUDES:
The We Care Support Kit, a collections of ”Thank You” and
encouragement items that can be printed, signed, and/or messaged, and
presented personally to 1st Responders.
These items can be printed from any computer printer in the world, and
printed in either black and white or color. Each printed item is
pre-tagged with Campaign Headquarters Dealer Principal or General
Manager’s name and Dealership information.
THE
WE CARE SUPPORT KIT IS A PDF PRINTABLE FILE THAT CONTAINS:
1. 10 printed business cards:
(Cards are formatted and can be printed on Avery perforated card stock
and easily separated. Prospects can get the Avery card stock at any
office supply store and share the cost with others if desired.) The
cards can also be printed on “card stock” and separated with a
common scissors.
2.
Letter size Certificates of Appreciation suitable for framing for
presentation to 1st Responder.
(Certificate
is more effective if signed or messaged in prospect’s own handwriting)
3.
Printable Certificate of Appreciation suitable for framing to
“Thankful Resident” signed by Dealer Principal and WE CARE CAMPAIGN
President
4.
Scalable vehicle or home or business window signs
5.
Special bulletins to be printed and distributed by Thankful Resident,
directing viewers to Special customized Dealer Website.
(Bulletin is intended to be displayed everywhere; schools, churches,
civic organization facilities, restaurants, barber and beauty shops,
etc.) Bulletins are scheduled seasonally for continued updating
and have space for special employee code or business card. Bulletin is
especially designed to be effective for employee incentive campaign.
ADDITION
FEATURES:
6. 1000
printed double sided business cards with the dealer business cards on
reverse (Prospects
can come to showroom and pick up a supply of “Thank You” cards.
Especially effective if double sided with Dealer info on reverse)
7. Permanent
listing in the “Special Thanks” section of the national We Care
Campaign website.
8. Monthly
custom written press release sent to all whose email addresses are
supplied by the Dealer
9. Special
USPS mailed letter to local police authorities announcing the Campaign
and requesting special police patrolling throughout the year.
10. Detailed
Dealer incentive campaign designed to encourage employees and customers
to help distribute the We Care Campaign Support Kit. (request more
information)
11. Special
included custom website for the dealer to accumulate thankful citizens
contact information, i.e. name and email address and other information
as needed for delivery of the We Care Support Kit. A special license can
be issued for the campaign to be delivered from the Dealer website.
However the We Care Campaign is a “cookie cutter” campaign designed
to be up and running within 5 to 7 working days. Involvement with other
suppliers usually delays the Campaign implementation.
12. Special
“Thank You” page in the WCCI supplied website featuring Dealer
principal with the links to the Dealer website, Dealer ebook, and We
Care Support Kit download link. (See sample)
13. An
especially written Dealer personal ebook can be included at additional
cost. Dealer provided local advertising can help defray any costs. Ebook
includes information such as Dealer principal’s accomplishments,
Dealership background, employee introduction and talents. Other generic
information is supplied by WCCI. D Details
Here
14. Special
wood grained framed dealer Certificate of Participation.
15. Ten
large show room bulletin type posters
16. Special
phone room We Care Campaign community introduction script
OPTIONS
FOR DELIVERY OF THE WE CARE SUPPORT KIT TO PROSPECTS
1. Delivery from the customized Dealer website
2.
Delivery for the Dealer maintained data base
3.
Delivered by email to the phone is collecting new email data
4.
Printed kit delivered to walk-ins
OPTIONAL
BUT SUGGESTED EMPLOYEE INCENTIVE CAMPAIGN
Suggested
Employee Incentive Campaign is a quarterly campaign designed to get
employees involved in actively promoting company and product loyalty.
The afore-mention bulletins are designed to be displayed everywhere
including employee’s social media. As described above, employees are
encouraged to help get the special bulleting out to the public.
Suggestion:
Each three months employees are offered a $500 prize for the employee
who posts the most bulletins. A second prize of $250 is suggested, and a
3rd prize of $125 is offered. Total
employee incentive campaign as described is $3500. As the bulletins
contain a space for a special code or business card, an equitable
“Bird Dog” prize can also be offered. Campaign management is simple
as only the employees claiming most bulletins posted must be trusted or
verified. The employee posting a bulletin simply takes a photo of the
posted bulletin. Any “Bird Dog” paid is verified by the buyers
identifying the employee’s special coded identifier. WCSI supplies all
needed forms and telephone support.
SPECIAL
NOTE
Except
for additional features, ebook, employee incentive campaign, and others
requested by the Dealer, the campaign cost is $895 per month, first and
last two months as a deposit. As in most incentive campaigns, except for
the initial costs, the remaining costs are usually covered by increased
profits. The We Care Campaign profit results may well be covered by
decreased advertising expenditures and are traceable for profit
production analysis.
For
more information please contact Jim Garth at
jimgarth@jimgarth.com or
727.223.5001 (personal cell phone)
To
visit our website:
JimGarth.com
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